This decade is recognized as the introduction of high concept films that could be easily described in 25 words or less, which made the movies of this time more marketable, understandable, and culturally accessible.īy the end of the 1980’s, it was generally recognized that films of that time were intended for audiences who sought simple entertainment, as most pictures were unoriginal and formulaic. Designed only for audience appeal, most 1980’s feature films were considered generic and few became classics. In the 1980’s, the past creativity of the film industry became homogenized and overly marketable. The highest-grossing film of the 1980s was ET Because of financial struggles, national companies bought out many studios. A few studios still struggled to survive and made money in new ways, such as theme parks like Florida’s Disney World. Additionally, the average film ticket price was lowered to only a dollar, in an attempt to draw more patrons to the cinema.īy 1970, this caused a depression in the film industry that had been developing over the past 25 years. Film companies instead began to make money in other areas: music records, movies made for TV, and the invention of the TV series. This decline in production was caused by lower profits due to the pull of television. It was also a time of change in the world’s perception of America and its culture, largely influenced by the Vietnam War and continuous shifts in governmental power.ġ963 was the slowest year in film production approximately 120 movies were released, which was fewer than any year to date since the 1920’s. Movies during this time focused on fun, fashion, rock n’ roll, societal shifts like the civil rights movements, and transitions in cultural values. The 1960’s saw a great push for social change. The Sound of Music was the top-grossing film of the 1960s, pulling in over $163 million in revenue This marked the entrance of Hollywood into the television industry. To adapt to the times, Hollywood began producing film for TV in order to make the money it was losing in movie theaters. The appeal and convenience of television caused a major decline in movie theater attendance, which resulted in many Hollywood studios losing money. This era saw the rise of films featuring darker plot lines and characters played by “edgier” stars like James Dean, Marlon Brando, Ava Gardner, and Marilyn Monroe. Instead of traditional, idealized portrayals of characters, filmmakers started creating tales of rebellion and rock n’ roll. By 1950, an estimated 10 million homes owned a television set.Ī shift in demographics created a change in the film industry’s target market, which began creating material aimed at American youth. In the post-war United States, the average family grew in affluence, which created new societal trends, advances in music, and the rise of pop culture – particularly the introduction of television sets. The 1950’s were a time of immense change in American culture and around the world. Marlon Brando’s role in The Wild One exemplified Hollywood’s shift to edgier roles during the 1950s On April 4, 1923, four brothers, Harry, Albert, Sam, and Jack Warner used money loaned by Harry’s banker to officially incorporated their company Warner Brothers Pictures. The 1920s also saw the founding of the first movie studio in the United States. The United States First Film Studio Warner Brothers Productions co-founders Sam Warner (left) and Jack Warner (right) with Joe Marks, Florence Gilbert, Art Klein, & Monty Banks This age also saw the rise of two coveted roles in the movie industry: the director and the star.ĭirectors began to receive greater recognition for using and trademarking personal styles in the creation of their films, which previously in history had not been possible due to limitations in filmmaking technology.Īdditionally, movie stars began to receive greater fame and notoriety due to increases in publicity and shifts in American trends to value faces from the big screen. Hollywood alone was considered a cultural icon set apart from the rest of Los Angeles, emphasizing leisure, luxury, and a growing “party scene”. With hundreds of movies being made each year, Hollywood was the rise of an American force. The 1920’s were when the movie industry began to truly flourish, along with the birth of the “movie star”.
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